Welcome to the third episode of the Winbusinessin podcast. This week’s subject is the most important starting point with LinkedIn…your profile.
Useful links related to each tip;
- Profile Photo:
- Headline. You have 120 characters in which to clearly explain what you offer the reader, including your most important keywords and possibly your name. You can use this keyword tool to help you decide which are your most important words or phrases. The example below is a more effective headline than the standard job title and company.
- Background image. As opposed to the profile picture, this won’t help to bring attention to your profile but it will create a much better first impression when someone clicks through to view your profile. Below are some examples of good background images.
- Summary. This is a 2000 character, free text entry field allowing you the opportunity to introduce yourself in a credible, authentic way. I believe it is really important to explain who you are, what you do and most importantly why you do what you do. It is your ‘why’ that most people will find interesting.
- Media. Consider including media at the bottom of your summary and experience sections. You can include files straight from your computer if they are less than 100mb such as a pdf document (case study) or if the document is a video or presentation you would need to use a share link having loaded the document into other sites such as YouTube, Vimeo or Wistea for video and Slideshare for presentations. I made a short video explaining how to add a presentation here
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Until next time….