The summary is the best place to really showcase your personal brand so I thought I would have a chat with my good friend Jennifer Hollloway who is an expert on personal branding and the author of the excellent book ‘Personal branding for Brits’
The summary section is a free text entry field of 2000 characters and is your chance to introduce yourself to the reader in an authentic way.
Jennifer recommends you should aim to achieve three things in a good summary;
- Personal values (your why)
- A relationship hook – something about you other will be able to relate to.
Jennifer mentions Russell Dalgleish and his excellent summary below;
Note how Russell has his contact details right at the top of his summary, this is because the mobile app only (initially) shows the first few lines of the summary.
Jennifer also mentions Alan Halsall, the chairman of Silvercross prams as another excellent example of an authentic and interesting summary.
Please feel free to get in touch with Jennifer at;
@SparkBranding on Twitter
And of course on LinkedIn
If you have any questions about your summary please feel free to get in touch with me at firstname.lastname@example.org or put a link to your profile in the comments section below.
Thank you so much for listening, I really value your support and interest.
As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at email@example.com.
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Until next time….