story book

Season 2. Episode 3. Authentic Storytelling with Christoph Trappe

story book

STORYTELLING

This week I am covering one of my favourite subjects, Storytelling.

I do love a good story, Don’t you? I think most of us have a natural inclination to listen to good stories and they can be a very powerful tool in your content marketing kit.

To introduce the subject I thought it would be appropriate to interview an expert on the subject.

Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant.

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Based in Iowa in the United States, he is a Keynote speaker, Blogger and the author of a new book called:

Get Real: Telling Authentic Stories for Long-term Success

Christoph’s Blog

Twitter

LinkedIn

Summary

  • Authenticity is key although true stories will often change with time and this is okay. The basis of the story should always be true.
  • Conflict makes stories more interesting.
  • Story shopping. The idea that you should always be on the lookout for good stories.
  • The best way to start storytelling is to start NOW! Why not try relaying a story in your next LinkedIn publish post?

Please feel free to post your story or story idea in the comments below or drop me a line at mark@winbusinessin.com

Thank you so much for listening. I value your support and interest.

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