Have you wondered why you are now receiving lots of LinkedIn messages saying the following?

Great post!

The reason is that LinkedIn have designed their new flagship app (review here) with a feature that encourages your connections to send you a message when you publish a new post.

In the ‘My network’ section of the app you will see cards encouraging you to engage with your connections. You can ‘congrats’ someone for a new position or work anniversary and now you are also encouraged to ‘reach out’ when a connection publishes a post.

great post 2

When you tap on ‘Reach out’ (that term is almost as bad as it’s cheesy cousin ‘congrats’!) a message is created with a quick message ‘great post’

great post2

This is utterly ridiculous and a classic example of (anti) social media laziness!

Does this mean that your connection has read your post?

Does this mean that you wrote a great post?

Will this increase the views of your post?




This is a cynical ploy to create what I call false engagement on LinkedIn. Why anybody would send this message is a mystery to me, I guess the answer is just purely bone idle laziness!

Shame on you LinkedIn for creating such a poor feature in the new app (which I mostly like) and a bigger shame on anyone who sends ‘Great post’ to anyone.

Next time you get this message perhaps you should try replying with

“Thanks, I really appreciate it. What in particular did you think was great about it?”(tweet this)

Don’t hold your breath waiting for a reply though!

13 comments. Leave new

Great Post. It makes me visualize a couch potatoe with a smart phone. Every one is looking for the quickest way to engage, with out thinking is this the right way to start a rapport and build a relationship.

Thanks Ben. I somehow feel LinkedIn should be encouraging more of the right type of engagement but I guess they are only interested in activity numbers, not quality.

Thanks for sharing Mark. I wonder what these lazy auto-populated social media engagement functions are doing to our society.
Could they be making us less empathetic?
Are our emotions soon to be regulated by the App Developers desires?
Am I going to deep with this thought?
I guess, better “Great Post” than “Most Excellent Post dear noble sir.”

I don’t think you are going too deep Teddy, it’s a really interesting point. I hate canned responses but other clearly don’t feel the same.

There are a number of situations where the post is actually great and no one bothers to encourage the author. That is where our society is headed…reading a post is enough engagement for most.

Jennifer Donoghue
December 15, 2015 2:30 pm

Thanks for the clarification Mark! I have had a tonne of these and was rather bewildered I will be honest!
Its rubbish because those of us who post rely on public responses to increase our views. If LinkedIn want people to publish posts this is not a great feature and I hope LinkedIn wise up.

Thank you for explaining this to me Mark. Foolishly I wrote in reply to a few of these saying “Thank you, which one?” which of course received zero response.

haha I did exactly the same Gary which is what inspired this post!

Ah I wondered about these cards and feared it would send an autoamted reaply. Thanks for explaining this Mark.

It’s not so much automated as ‘auto filled’ if that makes sense. The point is though that the response is a message (so it doesn’t really help the writer get more views) and it doesn’t require you to have read the post, in fact you can’t send this message from within the post.

The ‘Great Post!’ message wouldn’t be so bad if at least there was an obvious link or connection to the article in question. Which post was a great post?

Good point Andrew. That said is it even worth anything if they haven’t even read the post (which they haven’t)?

Great post! I say tongue in cheek. Thanks for this post. I had to warn my colleagues about getting too excited about this feedback. I agree – this feature is not helpful.

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