Have you wondered why you are now receiving lots of LinkedIn messages saying the following?
The reason is that LinkedIn have designed their new flagship app (review here) with a feature that encourages your connections to send you a message when you publish a new post.
In the ‘My network’ section of the app you will see cards encouraging you to engage with your connections. You can ‘congrats’ someone for a new position or work anniversary and now you are also encouraged to ‘reach out’ when a connection publishes a post.
When you tap on ‘Reach out’ (that term is almost as bad as it’s cheesy cousin ‘congrats’!) a message is created with a quick message ‘great post’
This is utterly ridiculous and a classic example of (anti) social media laziness!
Does this mean that your connection has read your post?
Does this mean that you wrote a great post?
Will this increase the views of your post?
This is a cynical ploy to create what I call false engagement on LinkedIn. Why anybody would send this message is a mystery to me, I guess the answer is just purely bone idle laziness!
Shame on you LinkedIn for creating such a poor feature in the new app (which I mostly like) and a bigger shame on anyone who sends ‘Great post’ to anyone.
Next time you get this message perhaps you should try replying with
“Thanks, I really appreciate it. What in particular did you think was great about it?”(tweet this)
Don’t hold your breath waiting for a reply though!